Senseonics application map

  • Document
  • 2019
  • 1 x 3 m
  • Designed for Dubberly Design Office
  • Role: Hierarchy, content, organization and design

Dubberly Design Office has a history of pioneering approaches for taming complexity. One of the artifacts to come through from the practice is the application map. In 1998, Hugh Dubberly, inspired by Paul Souza’s work for the NOVA TV series, engaged Paul Khan and Krzysztof Lenk to map the Netscape website. Since then, the map has reached maturity through iteration and definition.

Senior designer at DDO, Ryan Reposar describes the premise as follows: “Software applications suffer from the ‘keyhole effect’—by looking through the viewport, you can only see one screen at a time. That means it is difficult to immediately understand the scale and scope of an application, and it can be hard to know if you have visited every screen or seen every case. A way to bypass this is to create an application flow map; a single document which captures and presents every screen within an application and shows how they are connected.”

Here, I have mapped and modeled Senseonics’ diabetes application in order to understand how the application monitors blood glucose in a diabetic. Senseonics is a medical device startup company based in Maryland, USA developing glucose monitoring products that are intended to help people with diabetes to live their lives with ease. I looked into the application system to understand how the Senseonics application can be fully accurate, clear and stable.


  • Design: Marina Menéndez-Pidal
  • Creative direction: Hugh Dubberly