memory

• branding and identity
• identity, social media posts & banners
• 2024

sea foundation, an art space in tilburg, the netherlands, regularly calls art professionals and art organizations in the Netherlands and Belgium to become a co-host for one of the reading events. Each reading is hosted in the Netherlands for about an hour, and can be joined online. For the past three years, sea foundation has invited artists, curators and writers to suggest a text for the reading session.

For each open call, there is an invitation to connect the reading to a theme, and this theme covers memory. In fold #12 on Memory, which is poetically the last fold of the four-year program on art and sustainability, sea aims to connect concepts such as memory and materiality with ecology and sustainability, exploring speculative scenarios that envision a sustainable relationship between humans and the environment. for this identity, i referenced the garden of sea foundation and found a beautiful shape (resembling a portal that could store memories). this shape came about by connecting different stems from a plant. variations of the identity were explored through color and composition in the instagram posts and banner ads.

Credits

• Branding lead: Marina Menéndez-Pidal
• Role: Concept and branding
• Team: Riet Van Gerven